Jim Dunlop guitar picks have long been the top choice for the pro musician. Dunlop's wide variety of gauges, shapes, sizes and materials allows the player to select the exact pick for his/her own particular style of playing. Back in 1981, Tortex Picks were launched as a high quality synthetic substitute for tortoiseshell. They quickly became much more, taking the guitar playing world by storm and rapidly establishing a new benchmark against which all other picks are judged. The turtle logo is instantly recognisable, and the Tortex colour palette has become a gauging shorthand for guitar players. With a bright and snappy attack, superior memory and durability, and an improved grip, Tortex picks remain Dunlop's bestselling pick line, and are still made at the Dunlop HQ in Benicia, California.