Made in Japan Heritage is a series that pursues the supreme playing experience that vintage instruments give players. Famous as a master builder at Fender Custom Shop, it is packed with specs that attract vintage fans, adopted under the supervision of Mark Kendrick, who boasts a deep knowledge of vintage instruments. All models in the Heritage series are designed based on USA product profiling data, and body shapes and neck shapes are also adopted according to the age. It inherits Fender's orthodox genealogy in every detail, such as cross-wire pickups, pickup settings and tones, and body color reproducibility.

Made in Japan Heritage 70s Stratocaster® has a gloss finish on the ash body. A 7.25 inch radius ʻ70s “C” shaped maple neck with 21 vintage style frets, a 6 saddle vintage style Synchronized Tremolo bridge, and pickups specially selected for the Heritage series, everything that makes up the product. The specifications have been carefully selected for classic playability and sweet vintage tones.

Experience Fender's unique playability and tasty tones that have captivated many great musicians in the Heritage series.